Storent USA LLC, part of the international Storent Group, will participate in The ARA Show™ 2026, taking place February 28 – March 4, 2026, at the Orange County Convention Center North–South Building in Orlando, Florida. Storent will welcome industry professionals at Booth 570 during the Trade Show (March 2–4), where the company will present its Dual Partnership Model and the three operational pillars powering its next-generation rental ecosystem.
The ARA Show™ is one of the most important annual events for the equipment rental industry, bringing together rental business owners, manufacturers, and industry leaders for education, networking, and innovation.
“Storent is, first and foremost, a rental company,” said Andris Pavlovs, CEO of Storent. “We are building strong rental operations supported by structured processes and strategic partnerships. At Booth 570, visitors will be able to explore how our ecosystem approach creates sustainable growth and operational clarity for rental businesses.”
The Dual Partnership Model
Storent’s Dual Partnership Model offers two distinct pathways for rental companies:
SEN – Storent Equity Network
A partnership structure where Storent acquires a majority stake (typically 51–70%), allowing founders to remain actively involved while gaining access to capital support, standardized management processes, and fleet optimization expertise.
DPN – Digital Partnership Network
A collaboration model for independent rental companies that wish to remain fully independent while accessing shared tools, data standards, and cooperative growth opportunities within the network.
Both models are designed to strengthen rental businesses while preserving entrepreneurial spirit and local customer relationships.
The Three Pillars of the Storent Ecosystem
At Booth 570, visitors will be able to discover the three integrated pillars that support Storent’s operations:
iRMS – Intelligent Rental Management System
The operational backbone of the ecosystem, supporting fleet transparency, standardized equipment classification (including ARA SET alignment), utilization monitoring, pricing clarity, and performance analytics.
Cooperation Hub
A structured collaboration platform plus marketplace enabling knowledge sharing, best-practice exchange, and cross-market cooperation between network members.
CargoPoint
A logistics-focused coordination framework that improves equipment mobility, transportation efficiency, and fleet redistribution to reduce idle time and increase asset productivity.
Building the Next Generation Rental Company
Storent’s approach combines:
- Strong local rental execution
- Structured and standardized processes
- Data-informed decision-making
- Network-driven cooperation
- Long-term partnership orientation
“The future of rental belongs to companies that combine operational discipline with collaboration,” added Pavlovs. “The ARA Show™ is the ideal place to connect with rental leaders who are ready to build stronger, more resilient businesses.”
Storent invites attendees to visit Booth 570 during the Trade Show (March 2–4) to explore partnership opportunities and discuss the next generation rental company model.
For more information about The ARA Show™, visit https://arashow.org.
About Storent USA LLC
Storent USA LLC is part of the Storent Group, an international equipment rental company operating across multiple markets. Through a structured partnership model and integrated operating ecosystem, Storent supports sustainable growth, operational efficiency, and long-term value creation across the equipment rental industry.
Learn more at https://storent.com.
