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Storent USA LLC, part of the international Storent Group, will participate in The ARA Show™ 2026, taking place February 28 – March 4, 2026, at the Orange County Convention Center North–South Building in Orlando, Florida. Storent will welcome industry professionals at Booth 570 during the Trade Show (March 2–4), where the company will present its Dual Partnership Model and the three operational pillars powering its next-generation rental ecosystem. The ARA Show™ is one of the most important annual events for the equipment rental industry, bringing together rental business owners, manufacturers, and industry leaders for education, networking, and innovation. “Storent is, first and foremost, a rental company,” said Andris Pavlovs, CEO of Storent. “We are building strong rental operations supported by structured processes and strategic partnerships. At Booth 570, visitors will be able to explore how our ecosystem approach creates sustainable growth and operational clarity for rental businesses.” The Dual Partnership Model Storent’s Dual Partnership Model offers two distinct pathways for rental companies: SEN – Storent Equity NetworkA partnership structure where Storent acquires a majority stake (typically 51–70%), allowing founders to remain actively involved while gaining access to capital support, standardized management processes, and fleet optimization expertise. DPN – Digital Partnership NetworkA collaboration model for independent rental companies that wish to remain fully independent while accessing shared tools, data standards, and cooperative growth opportunities within the network. Both models are designed to strengthen rental businesses while preserving entrepreneurial spirit and local customer relationships. The Three Pillars of the Storent Ecosystem At Booth 570, visitors will be able to discover the three integrated pillars that support Storent’s operations: iRMS – Intelligent Rental Management System The operational backbone of the ecosystem, supporting fleet transparency, standardized equipment classification (including ARA SET alignment), utilization monitoring, pricing clarity, and performance analytics. Cooperation Hub A structured collaboration platform plus marketplace enabling knowledge sharing, best-practice exchange, and cross-market cooperation between network members. CargoPoint A logistics-focused coordination framework that improves equipment mobility, transportation efficiency, and fleet redistribution to reduce idle time and increase asset productivity. Building the Next Generation Rental Company Storent’s approach combines: “The future of rental belongs to companies that combine operational discipline with collaboration,” added Pavlovs. “The ARA Show™ is the ideal place to connect with rental leaders who are ready to build stronger, more resilient businesses.” Storent invites attendees to visit Booth 570 during the Trade Show (March 2–4) to explore partnership opportunities and discuss the next generation rental company model. For more information about The ARA Show™, visit https://arashow.org. About Storent USA LLCStorent USA LLC is part of the Storent Group, an international equipment rental company operating across multiple markets. Through a structured partnership model and integrated operating ecosystem, Storent supports sustainable growth, operational efficiency, and long-term value creation across the equipment rental industry. Learn more at https://storent.com.

The American Rental Association (ARA) has announced a major advancement in data consistency across the equipment rental industry with the launch of ARA SET, a standardized equipment taxonomy designed to bring clarity, accuracy, and structure to how rental assets are classified. “Similar to when ARA created the standard for rental industry metrics, with ARA SET we are establishing the standard for categorizing assets for equipment rental companies with a logical product category classification system,” says Tony Conant, ARA chief executive officer. “ARA worked with rental industry experts and members large and small to develop this important classification schema.” ARA SET provides rental companies and technology partners with a consistent, robust framework designed to:• Improve inventory accuracy with consistent category definitions.• Standardize reporting to simplify industry benchmarking.• Enhance website navigation and customer experience.• Enable smoother integrations with rental software platforms and industry tools. To continue to improve and expand the ARA SET, ARA will collect anonymized make and model information. The anonymized data will be used by ARA and partners to standardize the rental product categories and assist in reporting and analysis of the rental market. Storent USA LLC is adopting ARA SET into our technology to help empower our customers and support this critical industry standard. “Standardization is essential for building a scalable, digitally connected rental ecosystem,” says Andris Pavlovs, CEO of Storent USA. “By implementing ARA SET, we are aligning our technology and operations with a unified industry framework that enhances data transparency, improves customer experience, and strengthens collaboration across rental networks. This initiative supports our broader vision of integrating technology, data, and partnership to modernize the equipment rental industry.” To learn more about ARA SET, visit https://ararental.org/Standard-Equipment-Taxonomy. ######## About ARA: (www.ARArental.org) The American Rental Association, Moline, Ill., is an international trade association for owners of equipment and event rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. ARA members, which include more than 11,500 rental businesses and more than 1,000 manufacturers and suppliers, are located in every U.S. state and more than 44 countries worldwide. Founded in 1955, ARA is the source for information, advocacy, education, networking and marketplace opportunities for the equipment and event rental industry throughout the world. About Storent USA LLC:Storent USA LLC is part of the Storent Group, an international equipment rental company operating across multiple markets with a strong focus on digitalization and operational excellence. Through advanced technology platforms, data-driven decision-making, and strategic partnerships, Storent is building a next-generation rental ecosystem that connects independent rental companies and investors. Storent USA supports industry growth through innovative solutions, standardized processes, and a commitment to efficiency, transparency, and customer-centric service.

Latvia-based equipment rental company Storent, with 32 locations across the Baltic and Nordic regions, has expanded into the U.S. market with the acquisition of Connect Rentals in Texas. Storent has acquired a 70 percent stake in Connect Rentals, which has locations in Jacksonville and Tyler, Texas, and manages a fleet of more than 1,250 units. In 2024, Connect Rentals reported revenues of approximately $12.3 million with an EBITDA (earnings before interest, taxes, depreciation and amortization) of $7.65 million. The company said expansion plans are already in motion, with additional branches set to open across Texas in the coming years. Connect Rentals will retain its team, while Storent will bring digitalization tools and financing capacity, according to Storent. Starting in 2026, Connect Rentals will roll out Storent’s digital platform, aimed at boosting operational efficiency and enhancing customer experience. “This transaction is a turning point not only for Storent but also for Latvian entrepreneurship. For the first time, we are stepping far beyond Europe, proving our ability to export knowledge and make an impact across the Atlantic. Together with the Connect Rentals team, we aim to raise rental service standards and establish ourselves as innovation leaders in the U.S. market,” said Andris Pavlovs, co-founder and chairman of the management board, AS Storent Holding. “We’re glad to team up with Storent to grow our business. They know how to attract financing, and their digital innovations will accelerate the business expansion,” said Cody Carroll, CEO of Connect Rentals. The financial terms of the deal remain undisclosed. The acquisition was financed through proceeds from Storent’s public bond issue in April 2025. Founded in 2008, Storent is a 100 percent Latvian-owned company specializing in rental process digitalization and online sales. The company operates 15 rental locations in Latvia, eight in Lithuania, four in Estonia, four in Finland, one in Sweden and now two in the United States. Storent employs more than 275 people across its group companies.